A sound fundraising plan starts with a solid foundational case statement.  The case statement describes who you are, what you believe in, your fundraising campaign vision, the steps to achieve it, and how this plan reinforces your mission.  It describes what is needed and why it is needed.  It answers the question of why you are conducting the campaign and is a public statement that stands alone without explanation.

Dowell Management helps you develop a case statement that is both rational and emotional and appeals to a broad range of potential donors.

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