Growing and retaining membership in a chamber of commerce or professional association are critical pieces not only to their mission but their financial sustainability.  A membership development program includes understanding your members’ expectations, creating awareness and engaging with them (i.e., developing a meaningful relationship) is all part of the membership recruitment process.  It’s about proving why they benefit from your chamber or association.  You need to know the answer to “what’s in it for me?” from your members/prospective members point of view.

Dowell Management can help you set up methods for tracking your recruitment processes, retention history, engagement and what members are looking for.  Check out our trademark approach, Bundle Up, a proven approach to help you develop and implement a model of membership that creates clear levels of investment and value.

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